Book image on book page

"This is a short book. But I hope it takes you, like me,
a long time to read it.

Business of Belief earns the word 'profound'—every sentence should be savored."

Tom Peters







#1 Inspirational Business Book!

"This instant classic provides the key to motivating yourself, your friends, your family, your coworkers and your customers. A must read."

Inc. Magazine

"A Big Idea."

"Is this about marketing, life, spirituality, history, change or sales? Yes.  A little book with a big idea."

Seth Godin, author of The Icarus Deception


How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe

In this thought-provoking and entertaining book, Tom Asacker, author of Sandbox Wisdom and A Clear Eye for Branding, pulls back the curtain on the workings of the mind and reveals the hidden logic to motivating behavior, both in ourselves and in others.

Whether you are launching a new brand or marketing campaign, selling products and services, coaching individuals or leading a team, this book will shatter your assumptions about leadership and the art of influence, and give you the invaluable insights required to understand and move others.

The Business of Belief is Tom Asacker’s most compelling—and important—book yet. It will fundamentally change the way you think about your work and your life. Use it as your companion and as a guide in this fast-paced world overwhelmed by complexity and choice.


Other books by Tom Asacker

Sandbox Wisdom cover blogSandbox Wisdom: A Business Fable for
an Age of Complexity

"A smart, warm-hearted and winning book.
A must read!" —The New York Times

"This is not another formulaic business book written with perfect hindsight about some
increasingly irrelevant business model. The
lessons here are fast, timeless and under your
nose." —Scott Bedbury, author of A Brand New World

"An insightful little book!" —Fred Smith, founder,
chairman, president, and CEO of FedEx

Read the reviews and buy one at

The Kindle version is coming soon!


OScoverOpportunity Screams: Unlocking Hearts and Minds in Today's Idea Economy

"Opportunity Screams is a must-read in our cluttered, confused, and distracted 24/7 economy." —Jonathan Salem Baskin, Global Brand Strategist, author, columnist

Read the reviews and buy one at

Also available for the Kindle at this link.


A Little Less Cover

A Little Less Conversation: Connecting with Customers in a Noisy World

"A Little Less Conversation is a good, quick read that gives marketers the opportunity to look at their brand through the eyes of today's consumers and create a message of value that will really resonate." —Patricia Minglin, Editor,
M2W, M2Moms, M2W-HC E-ssentials

Read the reviews and buy one at

Also available for the Kindle at this link.

And here's the answer to the puzzle.



A Clear Eye for Branding: Straight Talk on Today's Most Powerful Business Concept

"Finally, this branding babble is put to rest. Tom debunks most of the mystery of branding and simplifies it to the bare essentials in this easy to read story." —Kevin W. McCarthy, CEO, On-Purpose Partners

Read the reviews and buy one at

Also available for the Kindle at this link.